You work hard all year long to gather stories that bring to life all your company’s great work in sustainability. And then those stories sit, buried in a report, which is buried on a website, that very few people ever see and read, let alone share. Some companies even go so far as to label that act of having a sustainability report on a website as “communications.” It’s not. It only becomes communications – and it can only be leveraged so people want to buy from you, work for you and invest in you – if you take the stories beyond the report and amplify them via a strategic communications approach. And that’s going to become even harder as regulations streamline disclosures/reporting into a sea of sameness.

Join Carrie Ruddy from Trane Technologies and Suzanne Shelton from ERM Shelton as they dig into:

• How to make your report work hard for you all year long
• How sustainability storytelling will change as reporting goes the way of the 10-K
• How to set your company up for success with sustainability communications now and in the future

Moderator:

• Katie Ryan, Vice President, Sustainability, Trellis Group

Speakers:

• Suzanne Shelton, Founder of Shelton Group and Senior Partner, ERM Shelton
• Carrie Ruddy, Senior Vice President and Chief Communications & Marketing Officer, Trane Technologies